collections

PradaResort 2018 Resort

Runway Review
5/12/2017 TeamFWP

Resort? Cruise? Or maybe neither of the above? The irony of Prada’s first fashion show dedicated to a season notionally spun around leisured travel was that it returned this house back to its home—its original place of work. This afternoon’s show was held in the Prada-owned eaves of Milan’s soaring, vaulted cathedral of consumption: the Galleria Vittorio Emanuele II, completed in 1877. It is the most beautiful shopping mall in the world. Almost directly below us—way, way below us—was the original store opened by Miuccia Prada’s grandfather Mario in 1913.

Speaking afterwards Prada robustly rejected the Cruise/Resort tag as nothing but a flag of convenience: “I never wanted to write ‘cruise’… for me a show is a show... but they said it is better to understand so I said okay.” Yet she happily conceded that within the broader dialectic between which this collection swung—the industrial modernity and decorative abundance of the Belle Époque, a period neatly packaged by the construction of the Galleria and the opening of Prada—there were plenty of signature Prada-isms being played with too.

READ MORE HERE 

View Runway
5/12/2017 TeamFWP

Resort? Cruise? Or maybe neither of the above? The irony of Prada’s first fashion show dedicated to a season notionally spun around leisured travel was that it returned this house back to its home—its original place of work. This afternoon’s show was held in the Prada-owned eaves of Milan’s soaring, vaulted cathedral of consumption: the Galleria Vittorio Emanuele II, completed in 1877. It is the most beautiful shopping mall in the world. Almost directly below us—way, way below us—was the original store opened by Miuccia Prada’s grandfather Mario in 1913.

Speaking afterwards Prada robustly rejected the Cruise/Resort tag as nothing but a flag of convenience: “I never wanted to write ‘cruise’… for me a show is a show... but they said it is better to understand so I said okay.” Yet she happily conceded that within the broader dialectic between which this collection swung—the industrial modernity and decorative abundance of the Belle Époque, a period neatly packaged by the construction of the Galleria and the opening of Prada—there were plenty of signature Prada-isms being played with too.

READ MORE HERE 


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