collections

Mara HoffmanSpring Summer 2015 New York

Runway Review
9/7/2014 Faith Cummings/fashionwirepress.com

Few do vacation-ready, printed pieces better than Mara Hoffman and she was motivated by a quintessential warm-weather holiday moment: the sunrise. It took the brand a few looks to warm up to that inspiration, kicking off with white and leaf print ensembles including button-front shirts, a pair of culottes, and feminine full skirt dresses.

A sunrise and wave motif pattern made the influence blatant on a sporty cap, one-piece swimsuit, maxi dress, and crop top and high waist midi skirt combination. Grey suede brogues anchored the get-ups - a bit offbeat considering the looks called for sand and sun. Those pieces then gave way to bohemian stripes in psychedelic color blends.

There were more than enough easy, breezy maxi dresses to go around - not the most flattering but surely the best things for beachside moments when looking chic is still a priority. Some had thin straps; others had pleats. A few coverups were also thrown into the mix: not what one would consider "ready to wear" but definite necessities in the wardrobes of women whose passports get frequent use.

Tailored separates grounded the collection in real-time wear and flexed a muscle that Hoffman had been exercising since her Fall assortment. Long-line shorts (another emerging Spring trend this season), cropped trousers, collarless coats, versatile knits - the industry knows what this brand is good at but these pieces showed that there's a lot more to offer here if Hoffman is ready to tap into it.

View Runway
9/7/2014 Faith Cummings/fashionwirepress.com

Few do vacation-ready, printed pieces better than Mara Hoffman and she was motivated by a quintessential warm-weather holiday moment: the sunrise. It took the brand a few looks to warm up to that inspiration, kicking off with white and leaf print ensembles including button-front shirts, a pair of culottes, and feminine full skirt dresses.

A sunrise and wave motif pattern made the influence blatant on a sporty cap, one-piece swimsuit, maxi dress, and crop top and high waist midi skirt combination. Grey suede brogues anchored the get-ups - a bit offbeat considering the looks called for sand and sun. Those pieces then gave way to bohemian stripes in psychedelic color blends.

There were more than enough easy, breezy maxi dresses to go around - not the most flattering but surely the best things for beachside moments when looking chic is still a priority. Some had thin straps; others had pleats. A few coverups were also thrown into the mix: not what one would consider "ready to wear" but definite necessities in the wardrobes of women whose passports get frequent use.

Tailored separates grounded the collection in real-time wear and flexed a muscle that Hoffman had been exercising since her Fall assortment. Long-line shorts (another emerging Spring trend this season), cropped trousers, collarless coats, versatile knits - the industry knows what this brand is good at but these pieces showed that there's a lot more to offer here if Hoffman is ready to tap into it.


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