collections

VersaceSpring Summer 2014 Milan

Runway Review
9/20/2013 Ed Kavishe/fashionwirepress.com

Heavy metal T-shirts are no longer just the preserve of sweaty rockers at a Metallica show. Donatella Versace – always partial to a new interpretation of the rock chick – featured them in Versace's spring/summer 2014 show.

Taking place on a lime green catwalk with models emerging from a giant silver medusa head, the Versace show is Milan glamour at its most relevant.

With sex appeal and music always central to the brand, this season found a rock mood. Moving on "vunk" — Versace's take on punk – this was heavy metal put in the glamour spinner. The chains that might be seen on a harness in a sex club became a detail on a parma violet-coloured bandage dress and black leather – that rock classic – was here in a swingy circle skirt.

A denim jacket was mixed with linen for a more high fashion finish and a key look was tight black jeans with a cut-out flower design on the thigh. Worn with a rock T-shirt, luxed up with chain mail sleeves, instead of spelling out your devotion to, say, Iron Maiden, this tee read "Versace".

At a preview, Donatella was wearing said T-shirt with black slacks and pin-thin heels. It was inspired, she said, by a picture of herself in the nineties with "legend" Guns N' Roses singer Axel Rose. She said the collection was "a rock chick Versace woman, very glamorous because that's how I like to dress". She knows her demographic: women who don't necessarily want to go to grubby gigs, but like the look, especially when it's polished to high shine as by Versace.

She added: "I'm elevating street items to the luxury world." A case in point is the Palazzo, a new bag for the season that folds up to be worn clutch-style under the arm inspired by how "women in the street" carry theirs.

The Versace formula is proving successful. In 2012 Versace Group's revenues were up by 20%. The company is considering going public in three to five years, according to the chief executive officer, Gian Giacomo Ferraris, earlier this month. Expansion continues with a Versace hotel due to open in Macau in 2017.

Source: The Guardian

View Runway
9/20/2013 Ed Kavishe/fashionwirepress.com

Heavy metal T-shirts are no longer just the preserve of sweaty rockers at a Metallica show. Donatella Versace – always partial to a new interpretation of the rock chick – featured them in Versace's spring/summer 2014 show.

Taking place on a lime green catwalk with models emerging from a giant silver medusa head, the Versace show is Milan glamour at its most relevant.

With sex appeal and music always central to the brand, this season found a rock mood. Moving on "vunk" — Versace's take on punk – this was heavy metal put in the glamour spinner. The chains that might be seen on a harness in a sex club became a detail on a parma violet-coloured bandage dress and black leather – that rock classic – was here in a swingy circle skirt.

A denim jacket was mixed with linen for a more high fashion finish and a key look was tight black jeans with a cut-out flower design on the thigh. Worn with a rock T-shirt, luxed up with chain mail sleeves, instead of spelling out your devotion to, say, Iron Maiden, this tee read "Versace".

At a preview, Donatella was wearing said T-shirt with black slacks and pin-thin heels. It was inspired, she said, by a picture of herself in the nineties with "legend" Guns N' Roses singer Axel Rose. She said the collection was "a rock chick Versace woman, very glamorous because that's how I like to dress". She knows her demographic: women who don't necessarily want to go to grubby gigs, but like the look, especially when it's polished to high shine as by Versace.

She added: "I'm elevating street items to the luxury world." A case in point is the Palazzo, a new bag for the season that folds up to be worn clutch-style under the arm inspired by how "women in the street" carry theirs.

The Versace formula is proving successful. In 2012 Versace Group's revenues were up by 20%. The company is considering going public in three to five years, according to the chief executive officer, Gian Giacomo Ferraris, earlier this month. Expansion continues with a Versace hotel due to open in Macau in 2017.

Source: The Guardian


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